User Experience (UX) is everywhere, even if you do not notice. It is the feeling we have when we interact with digital devices. UX embraces you, for instance, every time you scroll an app or open a webpage.
UX designers need to make the user experience fulfilling yet useful.
If you think that your business does not need an improved UX, you probably need to think again. A professional UX will be a great business card for your company.
Artificial Intelligence provides better service because it collects much more data and crafts a smoother strategy. Do you want to know more? Just keep reading!
|Quick Links What User Experience Is And How It Boosts Your Business How AI And UX Can Coexist In A Virtuous Strategy|
What User Experience Is And How It Boosts Your Business
First of all, we have to distinguish three distinct definitions – User Experience (UX), User Experience Design (UXD), and UI (User Interface).
- UX: it is “a person’s emotions and attitudes about using a particular product, system or service”.
- UXD: according to Wikipedia, it is “the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.”
- UI: it is “space where interactions between humans and machines occur.”
Now we can focus specifically on the purpose and applications of User Experience.
Think about your favorite websites and apps. Are they intuitive, with an endearing graphic? Your answer will probably be yes. You associate positive emotions with that particular element and that you are happy to visit it. You approve of the brand’s choice. You may also associate their authority and engaging power with their functionality.
You want your customers to feel the same way.
Moreover, we live in a customer-centric world, and our attention span is shortening. You need to engage your customers at first glance. You have to create a great experience. You only have one chance to impress them – and you do it with UX.
However, you must remember that a “great experience” is personal. You may be too involved to be aware of the flaws or the missing elements. You need to know your target’s needs, desires, and expectations. The only way to do it is to study your audience and ask questions. You can propose A/B tests , implement a customer journey, monitor your metrics, and analyze the results.
To craft an effective UX, you consider various aspects. Your UX should be:
Useful: your UX needs to achieve its purpose. If your customer can not do it, why should he pick you?
Usable: your UX must not be simplistic, but overcomplicated interfaces will not be suitable for the user nor your brand.
Findable: is it easy to find the pieces of information that the customers need?
Credible: would you ever trust a weird website that does not feel good? People have to trust you to become loyal customers. Your UX may be the first connection with them, so present yourself as a reliable brand.
Accessible: be sure your UX is inclusive. How many languages available does your website have? Is it built for people with eyesight issues? Does e-commerce work properly? These and many other questions will make you reach many different people.
Desirable: you have competitors. Your products and your experience need to be charming if you want people to pick them.
Valuable: your UX needs to improve your customer’s life.
How do you create a breathtaking customer experience? There is no one-fits-for-all solution because there are too many variables.
You have to think about your customers, study your product and your brand. You must know the kind of experience you want for your prospects.
How AI And UX Can Coexist In A Virtuous Strategy
AI and UX share a common purpose and a common element, which is predictive analysis. They both can interpret human behavior and predict a human’s next move.
Your customer experience will be more memorable if you pair it with some Artificial Intelligence. Every strategy is exceptionally personal; however, AI can help. It can help you to analyze your target and results, give a more authentic experience, and understand what to change if needed.
Here we have some situations in which AI can make your user experience unbelievable.
Accurate personas. The first thing to do is to know your customers. Artificial Intelligence will help you crafting multifaceted models of your customers, with all their needs and personal characteristics. This will allow you to tailor a customer experience to your audience to make them more likely to feel engaged and involved.
Real-time, tailored websites. AI can make UX unique because it can provide the user’s requests in real-time. The user will have only the elements he asked, and the information he wants to know, in a custom experience.
Improved tests. The problem with tests is that biases are always around the corner. However, AI can exclusively rely on data, and this gives you the most truthful version of what you are crafting. In this way, UX becomes more reliable and exciting for users.
Deeper connection. When people interact with a device, they are aware of it. This is not so true when the method is almost humanized, like Siri. It happens because it creates a bond. You want to create a connection. In this way, your customers forget that they are interacting with a device. AI can do it with bots or NLP.
|Takeaways UX is the feeling we have when we interact with digital devices. The more positive it is, the better.|
A great experience makes your customers feel engaged with your brand, so do not under evaluate this aspect.
Your UX will rock if you pair it with some Artificial Intelligence, that you can use in many different ways.