We just discovered how and why a proper social media strategy is one of the most crucial achievements you have to obtain.
It is a complex and fascinating road that will make you more aware of your brand, your voice, and even your customers.
If you want to know our ten steps to create the perfect social media strategy, you can find them here.
If you want to know what marketers and experts say about it… you are in the right place!
SMM Increase #brandawareness & #searchengineranking. It will also increase #conversionrates, #inboundtraffic & #brandloyalty if you built a strong #SMMstrategy. If you want help to make SMM strategy visit at https://t.co/Ojo7aH1Xft pic.twitter.com/pUNwefKBz0— Vigilant Software (@vigilantsoft) October 24, 2019
“Storytelling is a unique and important technique that brand owners use to help their customers not only to know about the products and services but also build an emotional connection between them which makes the customers loyal to the company for many years.”
If you want to rock on your social media strategy, you need to learn how to create engaging storytelling. Humankind loves stories. They frighten us, they make us dream, and they give us hope. The more substantial is a brand’s story, the better.
Your clients will identify themselves in it and will like to know more about you and your brand. In this way, you will create a connection that goes way over the classic brand-consumer relationship.
However, we have to learn how to tell our story at best.
Telling good stories is fundamental if we are talking about branding.
Stories are like your social media strategy – you plan them, or you fail. One of the essential elements of it is the way of narrating.
We are talking about your brand’s tone of voice.
The voice you will decide to use is strictly connected to your brand’s personality and core values. A serious, professional, and cold brand should use a bit warmer tone of voice on social media.
But it will never use a colored, fresh tone of voice as it was a teenage pop star.
Find out who you are, design your story, and use your tone of voice accordingly, always remembering that social media need a bit of warmth.
Marketing strategies these days, should be more than just building your brand.
Visit – https://t.co/E60iFZFh8r
To know more – https://t.co/T33dtcdv7J#SocialMedia #SMMStrategy #SMM #SEO #Branding #Leads #DigitalMarketing #Business #Trends #OneDotMedia— OneDot Media Pvt Ltd (@OneDotMedia) March 13, 2020
“Social media connects people easily, and individuals are engaged at a personal basis. Therefore, marketing strategy gets tenfold improvement and attention which can drive the business within the market.”
You may wonder why you need a social media strategy for your channels.
There are several reasons, all of them equally important.
However, you owe it to yourself and your audience.
Having a proper social media strategy will make you earn time, brand awareness, and customers. If you plan what you are going to show to your audience carefully, you will have the time to prepare the materials, create organized storytelling, and test which kind of content works best.
Moreover, it will make you appear as a reliable brand, that programs its communication consciously.
Your clients will know what they can expect from you and could even become loyal users of one of your formats!
Also, it is useful when you have a thousand things to do. Or even a crisis approaching…
You have everything planned, and you can focus on what is more important for the brand, without worrying that your social channels are empty or, even worse, disorganized.
We already said this, and we will not stop – your strategy is your compass. Use it well.
#Socialmedia is a tool that any business can use – it’s all about harnessing it’s awesome power.
Do you know where to start when it comes to your #socialmediastrategy?
It all starts with one step! https://t.co/Lr4qBJZfVh
By @wearearticulate#smm pic.twitter.com/uDJndYJx8P— TagsForGood (@tagsforgood) March 16, 2020
“Many businesses are just ‘playing the game’ on social media. They know they ‘have’ to do it, but they don’t have the time, skills, knowledge, or even passion for social media marketing. But the opportunity is huge. Take Instagram alone: 60 percent of users say they discover new products on the platform.”
The difference between the “I-have-to-do-it” feeling and a successful Facebook or Instagram page is only one thing. You guessed – a well-crafted strategy.
If you do not know where to start, planning your strategy will be the perfect beginning. You may start asking yourself why you want to use social media (and no, “Everybody is on Facebook” is not the right answer). You may wonder which kinds of content your audience may like the most.
Thanks to several pieces of analysis and studies, you will be able to find out, piece by piece, which is better for your audience and yourself.
In this way, you will not just “play the game. You will pursue specific goals in your unique style, supported by data and people’s reactions.
Social media may become the first set of tools to communicate with your target audience.
Are you ready to start planning your strategy?