Everyone says that advertising is the soul of commerce, but nobody says how difficult it is to advertise effectively, right?
Even today, where everything is so fast, where digital is synonymous with speed and innovation, digital campaigns require time, experience and budget.
You. You who work in marketing, or you, who have a company and you must propose your services and products to the public.
You know this.
Some questions are always there, always the same, like a mantra.
What is the right audience?
What's the right time?
What to offer?
Time, research, meetings, money.
There can be the perfect text, the most exciting image of the world with the most tender kitten on the web (you know that cats are a magnet for the like, right?) And yet ... if your user has a dog and not a cat, your campaign will be UNUSABLE.
Targeting is where the goal is.
The personalization of services is so important today that it is at the center of communication strategies because everything depends on those who listen to us.
It is not just the difference between "getting" or "not getting" the purchase.
The problem is not the purchase itself. Wrong communication makes your message invisible to the eye. The mind cancels it, catalogs it as useless.
That customer is lost forever.
It does not matter how good your advertising is.
If you're talking to the wrong people and the wrong way, your message will not work.
We too were fed up!
As a company, always have the same questions and never have answers. Never an indication.
As innovators, there was no help.
As people, there was always the same useless publicity.
GhostWriter makes, in a few clicks and a few hours, the one for which qualified people sweat and compare for months.
It profiles, predicts and helps to create content.
In the data, there are context, position, and intention.
GhostWriter makes information ready for action.
The transformation, from simple advertising to content that speaks of us.
Founder. TOP15 Influencer Digital Women 2018 Italia for Digitalic Magazine. Entrepreneur since 2012, she works in the marketing field since 2003.
Founder. He has studied AI with Norvig (director of Google search), Thrun (Google X and founder Udacity) and Andrew Ng (VP & Chief Scientist Baidu).