To start and analyse you need to connect the social account to be examined.
You can link your social accounts by clicking on any of the following three points on the dashboard.
Clicking the arrow-down button in the “Social” box on the top of the page.
Clicking onto the red band alert
Opening the Settings menu and clicking on the Social sub-menu
Connect your Twitter and/or Facebook accounts and pages to start to analyse your audience and predict the result of your ads campaign in advance.
Clicking “Start” you are going to manage profiler and predictions for that account.
You will see it appearing on the top of the page.