Target Audience: What is the Your Best One (and Where is It)

what is your best target audience

When it comes to talking about Target Audience, I always found a lot of confusion. Because I work hard to identify the right audiences and deliver the right message, I’ve developed my schema to show the customer what the difference is. As a marketing professional, you surely have to face the same. Many brands are […]

How to promote your business for free (checklist)

how to promote your business

How to promote your business free sounds like witchcraft. It needs a bit of context: I’m running a startup on a budget. In addition to that, I have a small team of two people. We have to maximize our efforts and stay in our budget. That’s why I have developed a workflow to boost my […]

AI Marketing Personalization: How To Get The Most From It

AI Marketing Personalization

Artificial Intelligence (AI) in Marketing personalization is moving forward fast, and I want to share my knowledge in the field. AI algorithms do the dirty job. Marketers orchestrate the strategy and taste the juicy fruit of tailor-made communication without manual effort. It is more than six years now from the exact time I have decided […]

The Best Content Writing Tools for a Successful Workflow

Best Content Writing Tools for a Successful Workflow

Catching the best content writing tools for your workflow is like winning at the lottery.  Setting up a good content strategy is demanding work, and as in all things, it is better to use the right tools. Besides, the amount of marketing tools is immensely vast. The list includes SEO tools, graphics, and video tools, […]

How to Create dazzling of Social Posts for Free

How to Create dazzling of Social Posts for Free

Everybody knows that to shine on social networks, you need to create dozen of social posts. You have to post regularly and being consistent in your social media strategy. People want variety and value. To create a Social Media Plan that works, you have to be consistent and post regularly.  In this post, I will […]

How to Create a Powerful Strategic Editorial Calendar

Strategic editorial calendar

A Strategic Editorial Calendar is handy to schedule how to publish and spread your content according to your overall digital strategy. Wonderful, right? Imagine this scenario. It’s Monday morning. You wake up, go to work, and you know what is going to happen on your social media for the entire week. The main strategic line […]

Smart Marketing Strategies In Coronavirus Times

marketing during coronavirus

Marketing in Coronavirus Times is getting more difficult than ever. The virus affected not only people and healthcare but it also profoundly changed the way brands think about marketing and communication and deal with them. Marketers have to rethink their marketing strategies. The emergency is changing everything and, in particular, is forcing us to re-think […]

Social Media Competitor Analysis: 5 Steps To Start in 2020

social media competitor analysis

A fundamental part of a Social Media Strategy is a Social Media Competitor Analysis.You need to know more about your competitors’ strategy, what they are doing, and performing.Studying their strategy is the best way to find your way. Learning something more about competitors helps your brand in creating interesting tactics, measurable success, and, sometimes, avoid […]

Powerful Content Curation in 5 easy steps

content curation strategy

Content Curation is a strategic activity that changes your efforts to enrich your weekly editorial calendar. It is a “must-do” activity for any kind of business, helping you to stand out in social media. You have written blog posts for the next three months and planned a photo shoot for your products next week. Then […]

3 Tweets That Show You Why Social Media Strategy Is Important

digest social media strategy

We just discovered how and why a proper social media strategy is one of the most crucial achievements you have to obtain. It is a complex and fascinating road that will make you more aware of your brand, your voice, and even your customers. If you want to know our ten steps to create the […]