AI marketing
The importance of data enrichment in marketing
Data is crucial for marketers and marketing strategies, and data enrichment can take it to another level. But, you may ask, what is data enrichment,
Data is crucial for marketers and marketing strategies, and data enrichment can take it to another level. But, you may ask, what is data enrichment,
We talk with chatbots and virtual assistants almost every single day. Think about your last request from a call centre or when you had a
Customer experience is going to change, mainly thanks to predictive analytics. Every course, article or expert says that Customer experience is fundamental, and it is
Can science and marketing work together to create more effective campaigns? The answer is yes, and the way is Neuromarketing. Suppose marketers mix neuroscience and brain
We always listen to people that discuss Big data. But have you ever considered going small and to know more about small data? Yes, they
As clients and customers, we crave to feel unique, and we love extreme personalization. A couple of examples? We’re delighted when we receive a customized
Customer sentiment analysis is one of the most useful yet unknown strategies to improve the value of your brand. Marketers think that it is just
Competitor analysis is one of the main tasks a brand should achieve on a regular basis. How are your competitors positioning themselves?Competitors are here to
Customer behaviour is essential in any part of the customer journey of every organization, and it comes even more crucial when we discuss financial services.