Can science and marketing work together to create more effective campaigns? The answer is yes, and the way is Neuromarketing. Suppose marketers mix neuroscience and brain
We always listen to people that discuss Big data. But have you ever considered going small and to know more about small data? Yes, they
As clients and customers, we crave to feel unique, and we love extreme personalization. A couple of examples? We’re delighted when we receive a customized
Customer sentiment analysis is one of the most useful yet unknown strategies to improve the value of your brand. Marketers think that it is just
Competitor analysis is one of the main tasks a brand should achieve on a regular basis. How are your competitors positioning themselves?Competitors are here to
Customer behaviour is essential in any part of the customer journey of every organization, and it comes even more crucial when we discuss financial services.
Marketing evolves and adapts to its consumers, and it is what’s happening with the so-called Gen Z. Strategies and tactics for sales don’t have to
When you think about customer service, what do you imagine? A bored employee that cannot answer your questions? An unsatisfying and infinite number of calls?
Customer retention is one of the most crucial parameters for any brands’ sales. Even if percentages and numbers can slightly change, acquiring a new customer
KPIs for customer service has to be considered carefully since the approach to the customer’s needs is one of the most delicate and visible elements
When it comes to customer satisfaction, analytics is one of the main elements to analyze. If your customers aren’t happy enough with your brand or
Customer retention mistakes are a cost. We have already said how much customer retention is valuable for any brand. It helps them build loyal relationships
