AI-based technologies improve audience segmentation. A well-tailored segmentation and, by consequence, good personalization is one of the most useful marketing techniques you can use for
When we login to our bank account, reserve a table at our favourite restaurant via Messenger and send (or receive) the last newsletter from that
AI (Artificial Intelligence) is changing the Retail adding new spices. We always say that Artificial Intelligence is pervasive and connects many aspects of our daily
AI is changing the retail world diffusely and profoundly. It’s possible to say that retail is going to be entirely changed by Artificial Intelligence. Numbers
Artificial Intelligence-based content marketing tools are helping marketers and communication strategists more and more every day.Do you need to write hundreds of articles? Give the
We’ve taken a long trip between personas, social listening, social monitoring and social analytics. In the previous four articles, we have merely touched a complex
Studying audience, collecting data from different channels, analyzing competitors, engaging with influencers, monitoring brand and mentions, then, you inevitably need social media analytics tools.Running out
Recently we have discovered how to create a buyer persona, and we have found out why Social Listening is such an essential tool for your
Social Listening, a powerful tool to improve your brand Reputation online is crucial for any company. Why? Listening to your customers, clients and prospects put
