AI Marketing Personalization: How To Get The Most From It

AI Marketing Personalization

Artificial Intelligence (AI) in Marketing personalization is moving forward fast, and I want to share my knowledge in the field. AI algorithms do the dirty job. Marketers orchestrate the strategy and taste the juicy fruit of tailor-made communication without manual effort. It is more than six years now from the exact time I have decided […]

3 Tweets To Discover How AI And Sales Are Great Match

digest AI and sales

Would you ever imagine that AI can be a great help for sales departments? We may not be so used to it, but it will be more and more critical with time. Artificial intelligence helps in daily, repetitive tasks, and it is also a lot more helpful than cold calls. It is a help for […]

How AI helps Skyrocket Sales In 2020

AI and sales

If you have a sales team, you should consider implementing an AI-based system. It is common knowledge that cold calls are often inefficient, but did you know that, according to a study by Baylor University’s Keller Center for Research, they only work 1% of the times? The lack of personal touch and human interest will […]

3 Ads And AI Answers In A Tweet

digest ads

Have you ever used Artificial Intelligence to boost your advertising campaigns? AI in advertising is becoming more and more popular and common. Data and automation can help your marketing to spread its wings and fly because of several techniques and possibilities that machines allow to try. In today’s digest, we consider three tweets about as […]

7 Ways AI Can Boost Your Adv

AI and adv

Artificial Intelligence (AI) boosts your Adv activity, and it is already showing results. It is no more a “maybe one day,” but “how to take that advantage today.” Really. Do you want to know how to improve the efficacy of your online ad campaigns? Then, the solution to get better results from digital advertising today […]

10 TOP Artificial Intelligence Marketing Questions Answered

AI questions

Have you ever wondered questions about a topic without finding answers nowhere? (Google does not count). There always are thousand of nebulous questions about Artificial Intelligence and marketing. Is it safe? (Spoiler: yes, it is.) Will my computer steal my job? (No, it will not.) Will it change my approach to content marketing? (You bet!) […]

How To Improve Your User Experience With AI

UX and AI

User Experience (UX) is everywhere, even if you do not notice. It is the feeling we have when we interact with digital devices. UX embraces you, for instance, every time you scroll an app or open a webpage. UX designers need to make the user experience fulfilling yet useful. If you think that your business […]

AI And Christmas: How Artificial Intelligence Can Improve Holiday Sales

AI and Christmas

Christmas is just around the corner! What do you associate with Christmas? Family time and decorated trees, red and gold colours, hot chocolate, delicious food, cold, and gifts. And, of course, commercials and advertising. A lot of them. Christmas advertising is coming – better to say, and it is already here -, with bright tv […]

How Artificial Intelligence Transformed Black Friday

Black friday

Today is Black Friday, the day that follows Thanksgiving day. It is one of the most important occasions for marketing and sales in the entire year.During this day, all over the world – even if the tradition started in America – shops have exceptional sales. It usually helps to identify how much consumers can spend […]

5 Ways To Implement AI In Your Brand Strategy

AI and brand

You can leave out of your business many unessential details, but the brand identity is not amongst them. If you want your business to grow and prosper, a reliable, conscious, and recognizable brand identity is nothing less than essential. Why is brand identity important? Because it answers the question: “Who am I?” It identifies your […]