Perché l’AI può migliorare gli A/B test

A/B test

Gli A/B test nella pubblicità sono uno dei modi più comuni per scoprire quali titoli di annunci, body copy, immagini, call-to-action, o una combinazione dei precedenti funzionano meglio per il tuo pubblico di riferimento. Conosciuti anche come “split test”, sono essenziali per determinare dove devi investire il tuo budget. In un A/B test, si mostrano […]

ROI e Content Marketing: come puntare nella direzione giusta

ROI e content marketing

Il ROI per il Content marketing, come per qualsiasi altra attività che richieda di misurare gli investimenti fatti, è un aspetto fondamentale. Il marketing deve portare risultati. Inoltre, i risultati devono essere misurati. Altrimenti, sono solo idee di fantasia. Infine, con un approccio bottom-up, è necessario ottimizzare ciò che si sta facendo con il team […]

Personalizzazione: perché è importante e come renderla divertente

Personalizzazione: perché è importante e divertente

Come clienti, desideriamo sentirci unici, e amiamo la personalizzazione estrema. Un paio di esempi? Siamo felici quando riceviamo una newsletter personalizzata per il nostro compleanno, troviamo un feed di Facebook perfetto che corrisponde ai nostri interessi o l’articolo ideale su un negozio online. E indovina un po’? Devi ringraziare gli algoritmi basati su AI per […]

Content Strategy for Nonprofit: how to create value for people

content strategy for non profit

If creating a content strategy is problematic for any brand, things become more complicated for nonprofits organizations. For this kind of brand, more than the others, their content strategy has a lot to do with personal branding than anything else. However, nonprofits companies have many ideas, purposes, and values they can share with their audience, […]

The Flash “How to” for your B2B Content Marketing

b2b content marketing

B2B Content Marketing is hugely different from that for B2C businesses. B2C includes showing popular products that can have their best users. You can do a lot of social activities with an appealing nut cream or tasty biscuits. Attention, please! I’m not saying that it is easy going.  B2C marketing strategy requires as much effort […]

Content Marketing ROI: How to Point in the Right Direction

Content Marketing ROI

Content Marketing ROI is the most crucial thing in any content marketing strategy. Here at Ghostwriter AI, we’re committed to the smart and active social media content strategy. First, bring results. Second, results have to be measured. Otherwise, they are just fancy ideas. Last, with a bottom-up approach, you need to optimize what you and […]

What is Social Curation and How to Approach (Checklist)

What is Social Curation

Social Curation is one of the best practices for social media marketing.  The approach looks easy: find content from somebody else and share. I see hundreds of companies doing in that way. That’s precisely the kind of approach that brings nothing. Social media content curation is much more than this. I’ll share my best rules […]

Target Audience: What is the Your Best One (and Where is It)

what is your best target audience

When it comes to talking about Target Audience, I always found a lot of confusion. Because I work hard to identify the right audiences and deliver the right message, I’ve developed my schema to show the customer what the difference is. As a marketing professional, you surely have to face the same. Many brands are […]

How to promote your business for free (checklist)

how to promote your business

How to promote your business free sounds like witchcraft. It needs a bit of context: I’m running a startup on a budget. In addition to that, I have a small team of two people. We have to maximize our efforts and stay in our budget. That’s why I have developed a workflow to boost my […]

The Best Content Writing Tools for a Successful Workflow

Best Content Writing Tools for a Successful Workflow

Catching the best content writing tools for your workflow is like winning at the lottery.  Setting up a good content strategy is demanding work, and as in all things, it is better to use the right tools. Besides, the amount of marketing tools is immensely vast. The list includes SEO tools, graphics, and video tools, […]