How to Drive Loyalty with Target Audience Emotions

target audience emotions analysis

How can you earn the loyalty of your target audience using emotions? Go straight to their heart. In other words, connect with them. If you enter their heart, you also win their loyalty. As marketers, we have to understand our target audience on a deeper level. For example, the only way you can touch the […]

The Flash “How to” for your B2B Content Marketing

b2b content marketing

B2B Content Marketing is hugely different from that for B2C businesses. B2C includes showing popular products that can have their best users. You can do a lot of social activities with an appealing nut cream or tasty biscuits. Attention, please! I’m not saying that it is easy going.  B2C marketing strategy requires as much effort […]

What is Social Curation and How to Approach (Checklist)

What is Social Curation

Social Curation is one of the best practices for social media marketing.  The approach looks easy: find content from somebody else and share. I see hundreds of companies doing in that way. That’s precisely the kind of approach that brings nothing. Social media content curation is much more than this. I’ll share my best rules […]

How to promote your business for free (checklist)

how to promote your business

How to promote your business free sounds like witchcraft. It needs a bit of context: I’m running a startup on a budget. In addition to that, I have a small team of two people. We have to maximize our efforts and stay in our budget. That’s why I have developed a workflow to boost my […]

How to Create dazzling of Social Posts for Free

How to Create dazzling of Social Posts for Free

Everybody knows that to shine on social networks, you need to create dozen of social posts. You have to post regularly and being consistent in your social media strategy. People want variety and value. To create a Social Media Plan that works, you have to be consistent and post regularly.  In this post, I will […]

How to Create a Powerful Strategic Editorial Calendar

Strategic editorial calendar

A Strategic Editorial Calendar is handy to schedule how to publish and spread your content according to your overall digital strategy. Wonderful, right? Imagine this scenario. It’s Monday morning. You wake up, go to work, and you know what is going to happen on your social media for the entire week. The main strategic line […]

Powerful Content Curation in 5 easy steps

content curation strategy

Content Curation is a strategic activity that changes your efforts to enrich your weekly editorial calendar. It is a “must-do” activity for any kind of business, helping you to stand out in social media. You have written blog posts for the next three months and planned a photo shoot for your products next week. Then […]