Why AI Can Improve A/B Tests in Advertising Campaigns

predictive social media content A/B test

A/B tests in advertising are one of the most common ways to find out which ad headlines, body copy, images, call-to-action, or a combination of the above work best for your target audience. Also known as “split test,” they are essential to determine where you have to invest your budget. In an A/B test, you […]