AI Marketing Personalization: How To Get The Most From It

AI Marketing Personalization

Artificial Intelligence (AI) in Marketing personalization is moving forward fast, and I want to share my knowledge in the field. AI algorithms do the dirty job. Marketers orchestrate the strategy and taste the juicy fruit of tailor-made communication without manual effort. It is more than six years now from the exact time I have decided […]

3 Tweets To Discover How AI And Sales Are Great Match

digest AI and sales

Would you ever imagine that AI can be a great help for sales departments? We may not be so used to it, but it will be more and more critical with time. Artificial intelligence helps in daily, repetitive tasks, and it is also a lot more helpful than cold calls. It is a help for […]

How AI helps Skyrocket Sales In 2020

AI and sales

If you have a sales team, you should consider implementing an AI-based system. It is common knowledge that cold calls are often inefficient, but did you know that, according to a study by Baylor University’s Keller Center for Research, they only work 1% of the times? The lack of personal touch and human interest will […]

7 Ways AI Can Boost Your Adv

AI and adv

Artificial Intelligence (AI) boosts your Adv activity, and it is already showing results. It is no more a “maybe one day,” but “how to take that advantage today.” Really. Do you want to know how to improve the efficacy of your online ad campaigns? Then, the solution to get better results from digital advertising today […]

3 KPIs Answers In A Tweet

Digest KPI

This week we have discussed KPIs. We explained how crucial they are and how to pick the perfect one for your business. However, as always, there still are a lot of questions about them! Who can answer them better than experts like you? We took inspiration from 3 tweets about KPIs from respected marketing specialists […]

How To Identify Your Social Media KPIs

KPI

Which KPIs are you considering for your social media strategy? Do you measure your key performances?KPI for marketing is the way to measure if you are reaching your goals. They indicate how well your organization is meeting its goals. Are you good at this? How do you create a KPI? What is a good KPI?Which […]

10 TOP Artificial Intelligence Marketing Questions Answered

AI questions

Have you ever wondered questions about a topic without finding answers nowhere? (Google does not count). There always are thousand of nebulous questions about Artificial Intelligence and marketing. Is it safe? (Spoiler: yes, it is.) Will my computer steal my job? (No, it will not.) Will it change my approach to content marketing? (You bet!) […]

What Is Growth Hacking And How It Can Help Your Marketing Strategy

Growth hacking

In the last few years, there are two great protagonists in the innovation scene, amongst others. They are Artificial Intelligence and Growth Hacking. Both of them are well-loved yet criticized. People look at them as the future, but that is also our present. Those two concepts are complicated yet fascinating, and even if people often […]

AI And Christmas: How Artificial Intelligence Can Improve Holiday Sales

AI and Christmas

Christmas is just around the corner! What do you associate with Christmas? Family time and decorated trees, red and gold colours, hot chocolate, delicious food, cold, and gifts. And, of course, commercials and advertising. A lot of them. Christmas advertising is coming – better to say, and it is already here -, with bright tv […]

How Artificial Intelligence Transformed Black Friday

Black friday

Today is Black Friday, the day that follows Thanksgiving day. It is one of the most important occasions for marketing and sales in the entire year.During this day, all over the world – even if the tradition started in America – shops have exceptional sales. It usually helps to identify how much consumers can spend […]