5 Ways To Implement AI In Your Brand Strategy

AI and brand

You can leave out of your business many unessential details, but the brand identity is not amongst them. If you want your business to grow and prosper, a reliable, conscious, and recognizable brand identity is nothing less than essential. Why is brand identity important? Because it answers the question: “Who am I?” It identifies your […]

Why AI Will Empower Your Advertising Strategy

AI and advertising

Data rule the advertising world. If you are a marketer, you know that a good idea and a smart campaign are also due to the correct interpretation of different sets of data. On the other side, if you do not analyze your results, you are probably wasting time and money. Data-driven strategies are one of […]

How AI Can Improve Customer Engagement

customer engagement

“Engaging” has been a mighty and sometimes dreadful word for a few years. If you own a business or work in the marketing field, you know what we are talking about. You have to make your brand smart and brilliant, and you have to engage people. The customers need to remember the brand and feel […]

Debunking 10 Myths About AI And Marketing

AI myths

Artificial Intelligence is a unique opportunity for companies of any dimension. It can provide advance, create new job places and, generally speaking, make our private and working lives safer and more comfortable. Several pieces of research demonstrated that Artificial Intelligence has a significant impact on marketing. Gartner even announced that 70% of organizations will implement […]

Why AI Can Improve A/B Tests in Advertising Campaigns

predictive social media content A/B test

A/B tests in advertising are one of the most common ways to find out which ad headlines, body copy, images, call-to-action, or a combination of the above work best for your target audience. Also known as “split test,” they are essential to determine where you have to invest your budget. In an A/B test, you […]

How To Analyze Your Competitors With Help Of AI

Competitors

You have written the best strategy in the world, allocated a fair budget for advertising, and hired an enthusiast, professional team. Your project is ready to take flight! However, hold on just a minute. Have you checked what your competitors are doing? Knowing what they are up to is extremely important. It allows you to […]

7 Content Marketing Tips to Skyrocket Your Digital Strategy

content marketing

It is not a mystery that good content marketing is one of the crucial elements of a digital strategy that rocks.Moreover, we have already seen on many different occasions that Artificial Intelligence is a powerful tool for content strategies. We decided to combine Artificial Intelligence and Content Strategies to create a list of 7 content […]

How Human Emotions are Useful For Your Marketing

Emotions and marketing

Freepik Can you spot a person’s emotion at first glance? You could probably tell when someone looks sad, joyful, or enthusiast. You can do it thanks to many little details. Not only huge smiles, ugly cries, or happy jumps. A lot of micro-expressions can reveal people’s mood, too. Understanding emotions is a human ability that […]

Photography And AI: When Algorithms Meet Images

photography and AI

An attractive, catchy image could make all the difference between a successful marketing campaign and a terrible one. Marketers know it very well – that’s why images always have a place of honour in market activities’ planning.How will AI change our way of seeing photography? And how will it affect marketing? That’s what we are […]

Music Affects Marketing. Want To Engage People? Turn The Music Up!

Marketing and music

In the first Harry Potter book, Albus Dumbledore says: “Ah, music. A magic beyond all we do here!” We couldn’t agree more. Music is something magic, that can affect our brain, our emotions, and our perception… and your digital strategy. Could you imagine your life without music? It would be so sad! Music is everywhere. […]