Customer sentiment analysis: why it is excellent for your brand

Customer sentimenti analysis. Girl messaging at a pc with headphones

Customer sentiment analysis is one of the most useful yet unknown strategies to improve the value of your brand. Marketers think that it is just another way to monitor what people say on social media, but it is far more. More importantly, it is a way to understand clients, their needs and their opinions about […]

How to use machine learning to market the Gen Z

How to use machine learning to market Gen Z

Marketing evolves and adapts to its consumers, and it is what’s happening with the so-called Gen Z. Strategies and tactics for sales don’t have to adapt only to target, clusters and buyer personas, but also to generations. Every one of them lives and sees the world differently compared to the previous ones, and marketing has […]