Personalization: how to make your customer having fun

Personalization - why it is important and funny

As clients and customers, we crave to feel unique, and we love extreme personalization. A couple of examples? We’re delighted when we receive a customized newsletter for our birthday, or when the Facebook feed matches our interests. Or even when we find the ideal item on an online shop at first sight. And guess what? […]

3 Ads And AI Answers In A Tweet

digest ads

Have you ever used Artificial Intelligence to boost your advertising campaigns? AI in advertising is becoming more and more popular and common. Data and automation can help your marketing to spread its wings and fly because of several techniques and possibilities that machines allow to try. In today’s digest, we consider three tweets about as […]

7 Ways AI Can Boost Your Adv

AI and adv

Artificial Intelligence (AI) boosts your Adv activity, and it is already showing results. It is no more a “maybe one day,” but “how to take that advantage today.” Really. Do you want to know how to improve the efficacy of your online ad campaigns? Then, the solution to get better results from digital advertising today […]

How to do better Customer-Centred Personalisation with AI

Personalization

Personalization has always been a significant factor in marketing strategies. Very often, customer-tailored personalization is in our hands’ thanks to Artificial Intelligence. If the customer’s attention plays a significant role in the marketing war, having hyper-personalized contents and suggestions is a great way to grasp it. We live in a hyper-personalized world. We crave to […]