From Personas to Social Monitoring: A Journey Into AI And Analysis

We’ve taken a long trip between personas, social listening, social monitoring and social analytics. In the previous four articles, we have merely touched a complex topic that can be very useful during the design and management of our strategies. Here we are to recollect all the most essential parts of this process, to create a […]

Keep Your Ears Open: How Social Listening Helps You to Understand Your Industry

Social listening

Social Listening, a powerful tool to improve your brand Reputation online is crucial for any company. Why? Listening to your customers, clients and prospects put you in their shoes. It allows feeling their appreciation, stopping the potential crisis, touching how people are engaging with you. You can understand what people want, find new solutions and […]