Social media customer service: how to make it great

social media customer service

Social media are now one of the most used tools for customer service, but how can you use them professionally and effectively for your brand? At first, there was the phone. It was the only way people could contact customer care to report a problem or ask for a piece of information. Then, the Internet […]

How to Create a Powerful Strategic Editorial Calendar

Strategic editorial calendar

A Strategic Editorial Calendar is handy to schedule how to publish and spread your content according to your overall digital strategy. Wonderful, right? Imagine this scenario. It’s Monday morning. You wake up, go to work, and you know what is going to happen on your social media for the entire week. The main strategic line […]

Social Media Competitor Analysis: 5 Steps To Start in 2020

social media competitor analysis

A fundamental part of a Social Media Strategy is a Social Media Competitor Analysis.You need to know more about your competitors’ strategy, what they are doing, and performing.Studying their strategy is the best way to find your way. Learning something more about competitors helps your brand in creating interesting tactics, measurable success, and, sometimes, avoid […]

3 Tweets That Show You Why Social Media Strategy Is Important

digest social media strategy

We just discovered how and why a proper social media strategy is one of the most crucial achievements you have to obtain. It is a complex and fascinating road that will make you more aware of your brand, your voice, and even your customers. If you want to know our ten steps to create the […]

3 KPIs Answers In A Tweet

Digest KPI

This week we have discussed KPIs. We explained how crucial they are and how to pick the perfect one for your business. However, as always, there still are a lot of questions about them! Who can answer them better than experts like you? We took inspiration from 3 tweets about KPIs from respected marketing specialists […]

How To Identify Your Social Media KPIs


Which KPIs are you considering for your social media strategy? Do you measure your key performances?KPI for marketing is the way to measure if you are reaching your goals. They indicate how well your organization is meeting its goals. Are you good at this? How do you create a KPI? What is a good KPI?Which […]

From Personas to Social Monitoring: A Journey Into AI And Analysis

We’ve taken a long trip between personas, social listening, social monitoring and social analytics. In the previous four articles, we have merely touched a complex topic that can be very useful during the design and management of our strategies. Here we are to recollect all the most essential parts of this process, to create a […]

Social media analytics: the best gift for your brand

Social media analytics

Studying audience, collecting data from different channels, analyzing competitors, engaging with influencers, monitoring brand and mentions, then, you inevitably need social media analytics tools.Running out of the budget is easy and, if you collect data without analyzing them, you are getting losing time and money, feeling depressed for your performances. Stay happy: there is a […]