From Personas to Social Monitoring: A Journey Into AI And Analysis

We’ve taken a long trip between personas, social listening, social monitoring and social analytics. In the previous four articles, we have merely touched a complex topic that can be very useful during the design and management of our strategies. Here we are to recollect all the most essential parts of this process, to create a […]

Why Social Media Monitoring can boost your strategy

Social monitoring

Recently we have discovered how to create a buyer persona, and we have found out why Social Listening is such an essential tool for your digital strategy. We have also learned that Social Listening is often mistaken for Social Media Monitoring while they’re two distinct disciplines. Let’s unveil all the secrets of Social Monitoring with […]