How to Drive Loyalty with Target Audience Emotions

target audience emotions analysis

How can you earn the loyalty of your target audience using emotions? Go straight to their heart. In other words, connect with them. If you enter their heart, you also win their loyalty. As marketers, we have to understand our target audience on a deeper level. For example, the only way you can touch the […]

Content Marketing ROI: How to Point in the Right Direction

Content Marketing ROI

Content Marketing ROI is the most crucial thing in any content marketing strategy. Here at Ghostwriter AI, we’re committed to the smart and active social media content strategy. First, bring results. Second, results have to be measured. Otherwise, they are just fancy ideas. Last, with a bottom-up approach, you need to optimize what you and […]

Target Audience: What is the Your Best One (and Where is It)

what is your best target audience

When it comes to talking about Target Audience, I always found a lot of confusion. Because I work hard to identify the right audiences and deliver the right message, I’ve developed my schema to show the customer what the difference is. As a marketing professional, you surely have to face the same. Many brands are […]

AI Marketing Personalization: How To Get The Most From It

AI Marketing Personalization

Artificial Intelligence (AI) in Marketing personalization is moving forward fast, and I want to share my knowledge in the field. AI algorithms do the dirty job. Marketers orchestrate the strategy and taste the juicy fruit of tailor-made communication without manual effort. It is more than six years now from the exact time I have decided […]

Audience Segmentation: how AI improve personalisation

Segmentation and AI

AI-based technologies improve audience segmentation. A well-tailored segmentation and, by consequence, good personalization is one of the most useful marketing techniques you can use for your business. Ok, fine, we need a selected audience for our products and, most of all, our ads campaigns. Moreover, you know what? You guessed it: Artificial Intelligence can be […]