AI Marketing Personalization: How To Get The Most From It

AI Marketing Personalization

Artificial Intelligence (AI) in Marketing personalization is moving forward fast, and I want to share my knowledge in the field. AI algorithms do the dirty job. Marketers orchestrate the strategy and taste the juicy fruit of tailor-made communication without manual effort. It is more than six years now from the exact time I have decided […]

Audience Segmentation: how AI improve personalisation

Segmentation and AI

AI-based technologies improve audience segmentation. A well-tailored segmentation and, by consequence, good personalization is one of the most useful marketing techniques you can use for your business. Ok, fine, we need a selected audience for our products and, most of all, our ads campaigns. Moreover, you know what? You guessed it: Artificial Intelligence can be […]